Marketing your Business

Marketing Your Business

Many people become confused when they use SEO techniques to market their business and it is usually because most so called SEO expert start talking about PPC (pay per click),keyword density, page ranking, duplicate content or Google algorithms and the like.

You do not need to worry about any of this, use Google webmaster guidelines as a starting point and ensure that your main website is correctly titled with Metatags for both keywords and description. The title will display in your browser and the description will show up in the search results so both should contain your main keyword phrase if possible,

You have probably heard about back links being necessary to to improve the position of where your website appears in results, so how do you go about getting back links. In my opinion the best backlinks are the ones you create yourself because you can ensure they are correctly tagged , not only that but you can provide potential customers with more information at the at the same time. you can do this by creating blogs and posting to them on a daily basis and also by placing free classified ads on known to be frequented by search engine spider, looking for new content.

Your backlinks will grow slowly in time, because you are working on a long term strategy. you can also use the feeds from one of your blogs to provide updated content to your website. The fact you may be syndicating similar content in multiple blogs will not be regarded as duplicate content.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden David Ogdens Blog International Adventurers Philippines Better Home Based Business

Marketing your Business

Creative Writing for the Internet

You can easily get your creative writing juices flowing my starting some form of daily diary, keeping people up to date about what you are doing, it does not have to be too elaborate. But it will soon become a habit. I actually started creative writing on the Internet to support adventure racing, and produced daily blogs and reports on my exploits which people found interesting and enabled me to get sponsors each race cost on average $12,000 for entries, travel etc.

It helps if you have an interest in what you are writing about'

Below is am example of todays diary, one of my long term aims is to organise adventure sports in the Philippines so I am running a dairy which let people know about my interests a mixture of work and pleasure letting people know I am a real person not just someone trying to make money from them.

Life In the Philippines

Today was an interesting day, started well with an online webinar where Tom Prendergast explained how Blogfather RSS feeds can be used as SEO assets to power unlimited websites, a great reminder on how easy SEO can be. I then spend a couple of hours on marketing before going out on my mountain bike.

I use my mountain bike as a way to keep fit and today was a trip of exploration the first part of the trip was along a road that I had driven in my 4*4, its strange when driving it did not seem that most of it was uphill. Anyway I crossed the main Sindangan- Dipolog road and up a sharp short hill along a stony track into the unknown, hoping that it would lead me to the coastal road and home. The ride was quite interesting passing my occasional houses and a couple of villages. there were a few people on the track and 3 to 4 motorbikes. The track undulated and twisted and turned around small hill and at one place I nearly got caught out, heading downhill I rounded a corner to find a rubbish tip with people dumping rubbish down a hillside, the stones were replaced by thick mud, not the place to fall, I was lucky dodging a couple of dogs and was soon climbing up the next hill. Eventually I reached the summit and could see the vista of Sindangan Bay and the track dropped sharpl y away. At times I had to keep the brakes on a go slowly not knowing what was around the corner, at other times I could just let rip. Towards the end a motor cycle passed me and I speeded up using him as a guide as to what lay ahead. The track did join the coastal route some 500 metres from my starting point, so now I have a second circular route.

Back home I discovered my satellite card is not working so i tried to contact the provider Cignal with little success kept getting crossed lines or calls would drop out, got very frustrated, tried emailing but replies take 48 hours or more. Talk of how not to run a business. Cignal do not know what service is. so guess the evening entertainment will be reading.

Until the next time David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden David Ogdens Blog International Adventurers Phillipines Better Home Based Business Creative Writing for the Internet

Free online conference room

Marketing your Business Free online Conference Room

The rising costs of travel due to fuel price hikes and the downturn in the economy is forcing many companies to look at ways of reducing costs. If your business has a number of offices, or you have have personal who travel to meet with clients substantial savings can be made.

Looking back a the time I worked in the Oil Industry, I used to travel from Scotland to London on a regular basis. my meetings were generally scheduled in the early morning, so I used to travel down the night before and stay in hotel, charging the cost to the company including meals, on top of the costs of flights and taxis. In addition I would go out to lunch, charging it to the company before catch an afternoon flight home. Not only that I was out of my office for a whole day for a meeting taking on average a few hours.

An online conference room offers substantial savings and is not only cost efficient it is time efficient as well. A modern online conference room makes use of VOIP allowing instant communication and includes the ability to share presentations and even share web browsing which is ideal for support situations. My conference rooms also include a white board suitable for brain storming and the ability to play videos and also record the whole conference session. You know longer need someone to take the minutes.

Online conference rooms can be tailored to your needs even modified to match your companies image. Room sizes varies from 3 - 2,000 people. Your online conference room can be upgraded or downgraded on a monthly basis, so if you have a big event coming up and want to upgrade your room from 100 seats to 1,000 seats and then after the even you can downgrade back to 100 seats, which is the average size room for most business use and costs $250 per month. Click here to check it out today

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden  David Ogdens Blog  International Adventurers  Philippines Better Home Based Business    My Tomorrows Home Business

Philippines SEO

Marketing Your Business
Philippines SEO

The one thing that I notice that is different with Philippines SEO is that more people appear to connect to and use Yahoo instead of Google. the only explanation I can offer is that Yahoo often try to take over your machine, for example when using Firefox 6, if I select Yahoo to carry out a search it immediately attempts to install itself as the default browser in fact the meta tag of Yahoo Philippines reads:-

Welcome to Yahoo!, the world's most visited homepage. Quickly find what you're searching for, get in touch with friends and stay informed with the latest news and information

Many people in the Philippines also use Yahoo for its free email including many so called Philippine SEO experts now I am sorry to say free and experts are not words that go together. Someone who is making money from SEO can surely afford their own website, hosting and mailing system. If you request services from Philippine online marketing you will get a reply from TheInterbiz.com.

The SEO work that I perform for my clients revolves around selecting good keywords, simple web and blog design, back linking and creative writing services and my fees range from $200 -$36,000 depending on the time and effort involved.

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden  David Ogdens Blog  International Adventurers  Philippines Better Home Based Business    My Tomorrows Home Business

Marketing your Business

Marketing Your Business
Using a blog for marketing your business

Many people and some businesses use a blog as their main website because they are easier to set up and need no specialised knowledge. Your blog can be hosted on a public site such as Blogger, which is owned by Google or Wordpress.com however Wordpress does not accept business blogs. The problem with public sites is they can get shutdown without warning and for no apparent reason so you are best to place a blog on your own website.

You can download and install a blog from WordPress.org or if you have web hosting that includes Fantastico you can use that to easily install a new Wordpress blog.

When you install your blog remember to choose a good keyword for its name. Everything you do online for marketing your business revolves around keywords so you should keep track of all your keyword research and store it in a document for easy reference.

I advice people to publish new content on a daily basis if possible, that way you can add the RSS feed to your main website to provide a source of new data for the search engine spiders to read and index. Make full use of Categories and Tags to list all your keywords and link to other relevant websites and blogs that you own.

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden  David Ogdens Blog  International Adventurers  Philippines Better Home Based Business    My Tomorrows Home Business

Marketing your Business

Creative Writing for the Internet
marketing your business

Creating writing for the Internet is not as difficulty as you think, it is not like writing a novel when you first have to think out an outline plot, and details and characters before you can even begin to write. You are writing about your business, your livelihood which should supply many angles to follow up on.

Some people if starting a new business as an affiliate may have an initial problem, in that they may not know much about the business. However one way around this is to write a blog on a daily basis about what they are learning about their new business. In the back office of many sites there is information and sample emails which can be used for marketing your business and also form the basis and source of your creative writing.

One tip which is worth remembering when creative writing, is to keep a copy of all your work, overtime this will develop into your own library on various subjects, on days when you cannot think what to write about you can revisit these documents and rewrite some of the contents, it maybe as simple as finding and replacing one keyword phrase with another to create a new blog entry.

Quite often when doing you creative writing research you will find an article which provides you with another idea to form the basis of a future post just remember to bookmark the article for future use, rather than following up immediately which can district you from your current task.

Until the next Time

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog    International Adventurers    Philippines Better Home Based Business

Creative Writing For The Internet

Creative Writing for the Internet
Marketing your Business

It is amazing the power of the written word, less than a week ago Butch Hamilton held a webinar to show just how to become a creative writer, which seems like a black art to some people, but is a vital requirement to grab top positions in Google and other Search engine such as Bing and Yahoo.

The webinar Creative writing on the Internet was a live event and Butch put together a blog post in front of an International audience and invited attendees to join him and add content to his blog. Such has been the response that the blog climbed to page one of Google within the space of a few day, due to the quality of content added by subscribers, proving once again the power of the written word.

The information provided on this blog is invaluable, and I am looking forward with anticipation for the next webinar this weekend to pick up a few more tips. You see you are never to old to learn`, who says you cant teach an old dog new tricks.

Until the next time

David Ogden
Internet Marketing Mentor
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogdens Blog    International Adventurers    Philippines Better Home Based Business