Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Today I was speaking with someone who has just started to advertise a home based business and had used one of my advertising tools, so I asked her about what she was advertising and what form her marketing took. Her advert was perhaps a little too simple in the form

come and visit my website

and evidently her website has a contact form and her telephone number but no indication of the Company she is associated with, which seems rather strange.

I was a little puzzled with her approach but it seems that is the how the company wants business to be conducted. I was expecting her to explain more but the mystery deepened as she had paid to have the advert placed on her behalf and my tool is free.

I never did find out anything more about her business, normally you can't stop people talking, so I wished her luck and said I would contact her in a couple of months when she told me she had plans to review her advertising strategy. I will update you at a later date when I learn more

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
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Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Paid advertising in the form of Banner ads and Pay per click such as Google Adwords are a popular forms of advertising however for a small business they can quickly consume your advertising budget, but never the less provide a good return on your investment. They are not recommenced for the home business owner.

Many people make use of free classified sites which can be very effective when used correctly, and combined with content linking and creation

Content Linking and Creation
Content creation is the easiest way to advertise a business online provided you are a creative person or understand the business you are engaged in. This method of advertising relies on fresh content content to drive traffic to an online business in search engines and social media websites.

Each article or blog post created by a business gives it another opportunity to rank well within the search engines for the specific keyword each post relates to. Combined with social media sharing, content linking and creation is a very effective way to advertise an online business without a heavy overhead and cost.

Social Media Interaction
Social media is the culmination of websites, networks and connections. Web users have to interact with one another, talk and build relationships with one another. Social networks were originally intended as a way to find friends and share content but online businesses have caught up and use the social media for marketing purposes.

Online businesses that use social media have a greater ability at building an online presence, increasing their long-term sales and creating a great online brand. Social media will continue to evolve through technology but the main underlying factor will always be the connection between two people; or, in this case, a connection between an online business and its Customers.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
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Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

Yesterday I had a call from a Gentleman in South Korea who was seeking information on Internet usage in the Philippines as his company is evaluating setting up an online Lottery. Now although I live in the country I have not yet started to target the local market as my gut feeling is they have a big learning curve.

I told him that lot of Filipinos used Sulit a kind of local Craigs list and most use Facebook and that was about the limit of my knowledge.

Today I have just completed a little searching which confirmed most of my feelings and am passing on the following information to him.

The Philippines population is relatively young and some 20% use Facebook. Between March 2010 and now the number of users has more than doubled to 27.5 Million with the country being in top 8 worldwide having overtaken both France and Germany. It is noted that some 40% are within the 18-24 years old age group.

Filipinos are the 9th biggest users worldwide of Twitter with 16.1% of the online population tweeting.

I have also dug up an old study from 2008 by McCann Universal where Filipinos ranked:

• First in social networking
• First in sharing photos
• First in viewing videos
• Second to South Korea in reading blogs
• Second to Brazil in sharing videos
• Fourth in writing blogs
• Fourth in downloading podcasts
• Sixth in using RSS/feeds

One result which did come as a surprise was from the 2008 report concerning blog writing and I need to look into this matter further, perhaps there is an opening for recruiting content writers

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

How Not to Advertise

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising

I actually came across this blogpost whilst research an article and think there are some lessons to be learnt

"The Fastest Way To Lose Weight – Guaranteed!
Long Lasting Energy That Shreds Away Extra Pounds
Formulated To Offset The Irritability That is Commonly Associated With Dieting
End Your Hunger Within 60 Minutes Of Your First Dose
Buy 2 Get 1 Free! Simply Add 3 To Your Cart and Get Discount at Checkout"

It seems there is one born every minute someone who opens their mouth before engaging their brain.

The writer is in such a hurry to sell weight a loss elixir that he has made elementary mistakes, yes he has got the word out but no links or contact information so no customers. Just as well it is a free WordPress blog otherwise he would be out of pocket on day one.

Yes the blog name loseweightfasts might not be too bad but Lose Weight is a high competition area and much more detail research needs to be undertaken. Time should have been taken to sort out the structure and content of the blog, remove the default headers "just another wordpress blog" and "hello world".

I really feel sorry for these type of people who seem to think there is easy money to be made on the Internet, there is no lack of information out there, but jumping in without planning and research will get them nowhere apart from blowing away their dreams.

Drawing up an advertising campaign is not to be taken likely and will often involve not only market research but testing, using different layouts and images,if you are looking for inspiration go to Ads of the World I am sure you will find a spark to help your thought processes

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Advertising Your Business

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Internet Advertising Control

Generally speaking there has been little of no control of Internet adverting content, however thus is beginning to change, already in the USA legal requirements are being brought into play and it is illegal to make false or misleading claims in advertising. Online there are specific types of advertising considered misleading and may be illegal or strictly regulated.

Product reviews and endorsements are one area of online advertising recently (as of 2010) regulated by the Federal Trade Commission (FTC). Websites, blogs and advertisers are not allowed to create fake review pages for products and are not allowed to endorse products when compensation is a factor without providing full disclosure of the compensation, including getting products at no cost for review purposes.

The above has resulted in many so called Independent Distributor sites coming under scrutiny and having to either comply with the new requirements or loose their distributorship.

Control outside the USA is at the moment more lax and generally freedom of speech prevails except with the likes of China, India and some other countries who practice or tend to practice some form of censorship, mainly connect in India's case with the widespread use of mobile phones, with Internet capability.

Mobile advertising is a new area and savvy companies now need to consider how their articles display on smaller portable devices

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Marketing Your Business Tips

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
The Internet Marketing Agency

It is interesting, I have started to research "The Internet Marketing Agency" on Google some 5.75 million results, however I noticed that there was no advertising on the results page so I used the Google adwords keyword tool for the exact phrase and sure enough no results, so nobody is interested in bidding on this keyword. If a broader search is made, keywords such as "Internet marketing agency" and "web marketing agency " appear in the results which have moderate competition. These might be good keywords to pursue.

The Internet Marketing Agency when searched on Alexa does produce sites such as internetmarketingagency.com with an Alexa ranking of 1,465,103, so even though the domain name includes the sought after target keyword, its ranking is nothing to brag about and there appears to be a room for another site to target a top position for this keyword.

Hiring an Internet-marketing agency is cost effective unlike advertising. Advertising is very expensive, especially if it is carried out in traditional media like television, radio, and print. It can reach a large audience, but it is very expensive. Today, the Internet has changed everything because many people are using it extensively. In order to succeed in Internet marketing it is necessary that you search for a company that is equipped with qualified professionals who are at home with the complexities and scope of online marketing. If you get a good Internet marketing agency this will connected your business with different types of clients worldwide even when you are sleeping.

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me

Email Advertising

Original Article @ Veretekk Internet Marketing Asia

Marketing Your Business
Email Advertising

Legitimate email advertising has got a bad name due to illicit use in recent years. There is however no reason not to use this form of adverting, but it's often not as cheap and effective as other forms of Internet marketing. The term "email marketing" generally refers to 2 strategic practices:

1. Sending e-mails to improve customer relationships. Either to maintain current customers, or re-invite old customers back for repeat business
2. Placing advertisements in e-mails which other organisations send to their customers who have signed up for a newsletter

Email marketing is a bit like a digital version of the traditional paper mail-outs businesses have sent their clients for years. Without printing costs, emailed newsletters usually end up being cheaper than traditional pamphlets, but only become really cost effective for huge e-newsletters with 500 000 or more recipients. The crucial factors for email marketing campaigns, are the number of recipients who receive, read, & respond to a mail-out, and finally convert to sales. Good adverting content is essential.

People unfamiliar with email advertising often wonder what all the fuss is about. Didn't spam kill email as a advertising vehicle? And if spam didn't kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn't email outmoded? The answer is no, legitimate Businesses engage in email marketing because it works. And works well. Here are a few of the numbers...

• The DMA puts email marketing's ROI for 2011 at $40.56 for every $1 invested. The figure for 2012 is predicted to "fall" to $39.40, when email will account for $67.8 billion in sales (reference).
• A 2011 MerchantCircle survey of over 8,000 local business owners in the US found email marketing cited by 35.8% as a Top 3 most effective marketing or advertising method. Only social network profiles and search engine marketing scored higher
• A 2011 business survey by Ireland's Marketing Institute saw 84% claiming email marketing was important or very important to their marketing strategy (reference).
• In a 2011 Focus survey of marketers, the channel cited most often as the best performer over the previous 12 months was email

Good Morning from David Ogden - Veretekk Trainer

You will want to connect with me @ David Ogden Training Videos. Here, I offer great information concerning all aspects of marketing your business.

David Ogden
Veretekk Trainer
1-386-308-1956 (24 hours)
davidogdens [@] gmail.com
Office Hours-6AM-12AM GMT +8
Top SEO Results Tools  |  RSS  |  Conference Room  |  Videos  |  Contact Me